Case Studies
Veloxar
About
This is an ecommerce store/brand that our CEO Sam started in 2023.
He wanted to prove that he could do it himself.
What Have We Done
Within 6 months we grew from a brand new company to over 1.5 million in revenue based in just Australia.
We started with Tik Tok, then expanded to Meta and Google.
We were profitable after 2 weeks and grew to over 50K ad spend a month after the first 2 months and drove 1 million revenue in the first 6 months.
We were able to create a marketing creative machine, build partnerships with suppliers, 3PLS and alot more!
What Have We Done
PPC Campaign: Achieved an extraordinary results of a 5+ ROAS.
Social Campaigns: Brought in over 5000 orders with an average ROAS of 4.5+
BEST-PERFORMING ADs
ADVERTISING CHANNELS & OVERALL RESULTS
ROAS: 5+
Monthly Adspend: 50k+
ROAS: 6+
Amount Spent: 30K +
Google Ads
ROAS: 10+
Monthly Ad Spend: 20K+
Fresh Chef
International Virtual Numbers
How we increased sales by 450% in 3 months
About
This company is the brainchild of Telephonic Solutions Limited company. SaaS Niche. Its main services include: Virtual Phone Numbers For Calls, Virtual SMS Numbers, Virtual Numbers For Calls and Fax, Hosted Virtual IP PBX for businesses, and Toll Free 800 Numbers.
Advertisement Goals
Cost per Lead under USD 2.00
60 – 80 purchases per month from Ads
BEFORE:
Conversions/month: 2 301
Conv. cost: $8.1
Avg. CPC $ 0.18
AFTER:
Conversions/month: 27103
Conv. cost: $2.43
Avg. CPC 0.12
Main Challenges When We Started Working On The Ad Account:
1 - Set up Ecommerce tracking and additional goals in Google Analytics, so that the client could measure actual results;
2 - KeyWords research;
3 - Add more Audiences, Remarketing, segment in use;
These Main Optimization Steps Have Been Taken:
1 - Rebuilding the Campaigns structure for RU and COM;
2 - Focusing on the best performing locations and exclude poor performing locations;
3 - Testing Automatic Strategies, e.g., Maximizing Conversions and Maximizing Clicks;
4 - Implement Remarketing Funnel
ADVERTISING CHANNELS & OVERALL RESULTS
Google Ads
Conv. Rate – 13.19% (160.69%)
Revenue – $17,341.00 (10.28%)
Registrations – 12,048 (839.05%)
Purchases – 1014
Bing Ads
Conv. Rate – 2.93%
Revenue – $225.00
Registrations – 332
Purchases – 17
Google Ads
Conv. Rate – 12.81% (188.11%)
Revenue – $5,530.00 (4.12%)
Registrations – 11,996 (1,453.89%)
Purchases – 493
Yandex Direct
Conv. Rate – 8.19%
Revenue – $695.00
Registrations – 920
Purchases – 59
Dog Years
Australian Solar Installations
How We Increased Solar Installations By 200%, Website Traffic by 850% and Increased their bottom by 28%
About
This is solar company, was looking to increase the number of solar installations in their area. They had tried traditional marketing methods but were not seeing the desired results.
Advertisement Goals
– Increase Solar Installations by 50%
– Increase Their Bottom Line
– Increase Online Presence and Website Traffic
BEFORE:
Solar Installations Per Month – 14
Website Traffic Per Month – 400 Views
Not Allowed To Share Bottom Line Revenue
AFTER:
Solar Installations Per Month – 29
Website Traffic Per Month – 3600 Views
Not Allowed To Share Bottom Line Revenue (Increased By 28%)
LIST OF OUR EXPERIMENTS ON FACEBOOK
1
Lookalike audiences
Website Traffic 1900 Views
Installations 23
Based on the email list, past clients and customers who visited the website page.
2
Remarketing audiences
Website Traffic 1400 Views
Installations 18
Started lead form but did not submit in the last 14,30, 180 days. Video views 10 sec last 30 days
Who engaged with Facebook and Instagram page in the last 30/365 days.
3
Broad ad set
Website Traffic 2700 Views
Installations 26
We advertised based on borad demographics such as age and gender.
4
Direct Targeting
Website Traffic 400 Views
Installations 7
Targeting direct groups of people
5
Ad sets based on interests
Website Traffic 4400 Views
Installations 78
Testing relavent intrests, areas and types of people.
Reviews
CEO, SH Jewellery
Australia
5/5
The campaign led to a positive ROI on all three platforms.Channon Agency is effective and accountable, responding quickly to feedback. Their expert team possesses the technical skills necessary for a successful collaboration.
Owner, Ambr Eyewear Limited
Ireland
5/5
A staggering 90% decrease in the costs per conversion has resulted from Channon Agency’s efforts. The team works continuously to calibrate the ad campaigns for maximum results. The client appreciates their dedication, creativity, and collaborativeness.
Digital Project Executive, Sena Designs
Turkey
5/5
Thanks to Channon Agency’s efforts, revenue has increased by 35% and new users by 30%. Additionally, the metrics continue to improve every month, including the average time of the site, which grows at a 13% rate. They’re dedicated, expert partners, and the team is always responsive and available.
CEO, Wize Mentoring
Ireland
5/5
Implementing Channon Agency’s branding recommendations has resulted in a significant increase in lead quality. The communication between teams was very clear, ensuring the company didn’t have to worry about what was being done.
Co-founder & Owner, Sigrid.AI
Denmark
5/5
Channon Agency reduced the CPL to the targeted rate efficiently, executing effective PPC initiatives. The team is communicative to enable an effective workflow between teams. They are direct and dependable, which supports a satisfying, ongoing engagement.
CEO, Fitwatch Australia
Australia
5/5
Thanks to Channon Agency’s efforts, the client has been able to sell their entire stocks within two months. The team provides valuable business insights to help the client further grow their business. Their excellent communication and organisational skills make them a reliable partner.
COO, Freezvon
United Kingdom
5/5
Not only did the cost per conversion decrease by nearly 200%, but the improved conversion tracking allowed Channon Agency to identify the top-performing countries to target. Improved sales, regular communication, and plenty of ideas to test ensures a productive engagement.
CEO, IT STEP Bulgaria
Bulgaria
5/5
Since they began working with the Channon Agency team, the company has been able to double their student recruitment numbers. The company appreciated the team’s creative and individual approach to the project as well as how they delivered all their requirements on time.
CEO, Marketing & Advertising Company
United Kingdom
5/5
“The Channon team were able to successfully bring some new perspectives to some campaigns and were able to manage quite a few campaigns requested in a short time frame. I will use it again.”
CEO, Web3 Mobile App
United States
5/5
“The Channon team were a pleasure to work with. They combine proven strategies with innovative insights to deliver across channels and platforms.”
Founder & CEO, Marketing & Advertising Company
Bulgaria
5/5
“A simply amazing team and service. Sam’s attention to detail is amazing. They are an excellent business and understand paid advertising so well. The team built an excellent paid advertising strategy and executed brilliantly. Highly recommended for any who is looking for the best in the sector! Pleasure working with you guys.”