Case Studies
Case Study 1
Women's clothing brand
6 month to increase the revenue by 562% keeping positive ROAS (5+)
About
This is an e-commerce store that specialises in female clothing for those who like to be sporty, edgy, and comfy! Their mission is to cheer on, strengthen, and support!
Advertisement Goals
Maximising revenue from new PPC channels (Facebook and Google Ads)
Keeping positive ROAS during experiments (Return On Ads Spend) (5+)
BEFORE:
Client didn’t run any ads. They got sustainable revenue from Google Organic and Instagram
AFTER:
We started to test new channels. As a results we maximized monthly revenue for all store by 562%. During first month our goal was to get positive ROAS, then we started to scale.
Also we helped to set up proper measurement via Google Analytics and Facebook Pixel.
EXPERIMENTS ON FACEBOOK
1
Lookalike audiences.
Transactions: 55
ROAS: 3
Lookalike audience based on email list and purchase events.
Lookalike audience based on purchases and add-to-cart events.
2
Remarketing audiences.
Transactions: 1,125
ROAS: 4
Added to cart but did not purchase in the last 30 days
5/30/90 days with cross exclusions
3
Google Analytics ad set.
Transactions: 80
ROAS: 3
After analyzing the “Interest” report in Google Analytics we created a similar audience.
4
Catalog campaign.
Transactions: 1685
ROAS: 6
Catalog campaign is a must-have for e-commerce type projects; therefore, the combination of a well-defined audience delivered a lot of sales.
5
Stories campaign.
Transactions: 206
ROAS: 4
Testing ads that are specifically optimized for Instagram Stories placement delivered good results.
6
Organic ad test.
Transactions: 180
ROAS: 5
Almost all posts achieved good engagement and, as a result, achieved a good number of purchases.
BEST-PERFORMING FACEBOOK ADS
EXPERIMENTS ON INSTAGRAM
1
Instagram Shopping
The shopping feature allows to tag products in their organic posts on Instagram and Facebook. It helps users to get to the product page.
2
Adjustments of the posts
Regular posting on the IG with feed and stories content
Provided with ad copy suggestions along with emojis usage
Prepared a pool of post dimensions requirements that would work for a specific project.
3
Organic posts from Instagram in ads
Good organic content can be shared in the ad campaigns, and it performed well there too!
Post more video content for awareness
Create posts that people would share with friends!
LIST OF OUR EXPERIMENTS ON GOOGLE ADS
1
Regular Shopping campaign
Priority-based structure.
2
Youtube Shopping campaign
We tried different targeting options. The only effective option was placement targeting when we switched to selected videos/fashion channels.
3
RLSA campaign (search remarketing)
Bid adjustments: 300%. We used very general search terms and received very cheap traffic.
4
Display remarketing campaign
First, we tested it as a regular DSA campaign but only received general traffic; therefore, we switched to search remarketing for the top 3 audiences only, based on Google Analytics insights.
5
Dynamic remarketing based on product feed
When you have a lot of different products and a large traffic volume, it is important to create personalized ads for customers who interact with specific products.
ADVERTISING CHANNELS & OVERALL RESULTS
ROAS: 5
Amount Spent: 60,000
Revenue: 312,000
ROAS: 6
Amount Spent: 38,000
Revenue: 228,000
Google Ads
ROAS: 28
Amount Spent: 8,000
Revenue: 224,000
Case Study 2
International Virtual Numbers
How we increased sales by 450% in 3 months
About
This company is the brainchild of Telephonic Solutions Limited company. SaaS Niche. Its main services include: Virtual Phone Numbers For Calls, Virtual SMS Numbers, Virtual Numbers For Calls and Fax, Hosted Virtual IP PBX for businesses, and Toll Free 800 Numbers.
Advertisement Goals
Cost per Lead under USD 2.00
60 – 80 purchases per month from Ads
BEFORE:
Conversions/month: 2 301
Conv. cost: $8.1
Avg. CPC $ 0.18
AFTER:
Conversions/month: 27103
Conv. cost: $2.43
Avg. CPC 0.12
Main Challenges When We Started Working On The Ad Account:
1 - Set up Ecommerce tracking and additional goals in Google Analytics, so that the client could measure actual results;
2 - KeyWords research;
3 - Add more Audiences, Remarketing, segment in use;
These Main Optimization Steps Have Been Taken:
1 - Rebuilding the Campaigns structure for RU and COM;
2 - Focusing on the best performing locations and exclude poor performing locations;
3 - Testing Automatic Strategies, e.g., Maximizing Conversions and Maximizing Clicks;
4 - Implement Remarketing Funnel
ADVERTISING CHANNELS & OVERALL RESULTS
Google Ads
Conv. Rate – 13.19% (160.69%)
Revenue – $17,341.00 (10.28%)
Registrations – 12,048 (839.05%)
Purchases – 1014
Bing Ads
Conv. Rate – 2.93%
Revenue – $225.00
Registrations – 332
Purchases – 17
Google Ads
Conv. Rate – 12.81% (188.11%)
Revenue – $5,530.00 (4.12%)
Registrations – 11,996 (1,453.89%)
Purchases – 493
Yandex Direct
Conv. Rate – 8.19%
Revenue – $695.00
Registrations – 920
Purchases – 59
Case Study 3
Australian Solar Installations
How We Increased Solar Installations By 200%, Website Traffic by 850% and Increased their bottom by 28%
About
This is solar company, was looking to increase the number of solar installations in their area. They had tried traditional marketing methods but were not seeing the desired results.
Advertisement Goals
– Increase Solar Installations by 50%
– Increase Their Bottom Line
– Increase Online Presence and Website Traffic
BEFORE:
Solar Installations Per Month – 14
Website Traffic Per Month – 400 Views
Not Allowed To Share Bottom Line Revenue
AFTER:
Solar Installations Per Month – 29
Website Traffic Per Month – 3600 Views
Not Allowed To Share Bottom Line Revenue (Increased By 28%)
LIST OF OUR EXPERIMENTS ON FACEBOOK
1
Lookalike audiences
Website Traffic 1900 Views
Installations 23
Based on the email list, past clients and customers who visited the website page.
2
Remarketing audiences
Website Traffic 1400 Views
Installations 18
Started lead form but did not submit in the last 14,30, 180 days. Video views 10 sec last 30 days
Who engaged with Facebook and Instagram page in the last 30/365 days.
3
Broad ad set
Website Traffic 2700 Views
Installations 26
We advertised based on borad demographics such as age and gender.
4
Direct Targeting
Website Traffic 400 Views
Installations 7
Targeting direct groups of people
5
Ad sets based on interests
Website Traffic 4400 Views
Installations 78
Testing relavent intrests, areas and types of people.
Case Study 4
Renovation Products
300%+ in revenue while keeping positive ROAS (11+) in one year in DIY niche
BEFORE:
9 ROAS
Amount Spent: 45,000
Revenue: 405,000
AFTER:
10 ROAS
Amount Spent: 86,000
Revenue: 860,000
About
This is an e-commerce store, specialising in fast, simple, and inexpensive home remodelling.
Their mission is to make home improvement easier so that anyone can create their dream home, regardless of their budget or situation!
The Goals
Increase Online Sales
Increase revenue, while keeping a positive ROAS (8+)
WHAT HAS BEEN DONE SO FAR? LIST OF OUR EXPERIMENTS
1
4 days remarketing with all available audiences
Using this narrow time-frame we always targeted the hottest customers in the funnel, and the Conversion type of the campaign performed extremely well.
2
Catalog separation by product category
There are different product categories on the website, and we separated products into groups that were later used in the ad set.
This way, we could focus on specific products as required.
3
Evergreen and Sale Ads in different campaigns
This way we have been collecting the audience that engages with regular types of ads. Also, a push with a higher budget on the sale conversion campaign is possible, as required.
4
Audience A/B tests
Having tested different audience combinations in the Catalog sales campaign, we learned that the 14-day “Added to cart but did not purchase” ad set delivers the best results.
5
Boost organic posts from Facebook page
This way we reached both organic and paid traffic, thus increasing our follower base.
6
Video Ads
High-quality videos posted on both organic and paid channels is a good way to build a loyal and trusting audience.
LIST OF OUR EXPERIMENTS ON INSTAGRAM
1
Instagram Shopping
The shopping feature allows to tag products in their organic posts on Instagram and Facebook. It helps users to get to the product page.
2
Adjustments of the posts
Regular posting on the IG with feed and stories content.
Provided with ad copy suggestions along with emojis usage.
Prepared a pool of post dimensions requirements that would work for a specific project.
3
Organic posts in the ads
Good organic content can be shared in the ad campaigns, and it performed well there too!
Post more video content for awareness.
Create posts that people would share with friends!
BEST-PERFORMING ADS
Reviews
CEO, SH Jewellery
Australia
5/5
The campaign led to a positive ROI on all three platforms.Channon Agency is effective and accountable, responding quickly to feedback. Their expert team possesses the technical skills necessary for a successful collaboration.
Owner, Ambr Eyewear Limited
Ireland
5/5
A staggering 90% decrease in the costs per conversion has resulted from Channon Agency’s efforts. The team works continuously to calibrate the ad campaigns for maximum results. The client appreciates their dedication, creativity, and collaborativeness.
Digital Project Executive, Sena Designs
Turkey
5/5
Thanks to Channon Agency’s efforts, revenue has increased by 35% and new users by 30%. Additionally, the metrics continue to improve every month, including the average time of the site, which grows at a 13% rate. They’re dedicated, expert partners, and the team is always responsive and available.
CEO, Wize Mentoring
Ireland
5/5
Implementing Channon Agency’s branding recommendations has resulted in a significant increase in lead quality. The communication between teams was very clear, ensuring the company didn’t have to worry about what was being done.
Co-founder & Owner, Sigrid.AI
Denmark
5/5
Channon Agency reduced the CPL to the targeted rate efficiently, executing effective PPC initiatives. The team is communicative to enable an effective workflow between teams. They are direct and dependable, which supports a satisfying, ongoing engagement.
CEO, Fitwatch Australia
Australia
5/5
Thanks to Channon Agency’s efforts, the client has been able to sell their entire stocks within two months. The team provides valuable business insights to help the client further grow their business. Their excellent communication and organisational skills make them a reliable partner.
COO, Freezvon
United Kingdom
5/5
Not only did the cost per conversion decrease by nearly 200%, but the improved conversion tracking allowed Channon Agency to identify the top-performing countries to target. Improved sales, regular communication, and plenty of ideas to test ensures a productive engagement.
CEO, IT STEP Bulgaria
Bulgaria
5/5
Since they began working with the Channon Agency team, the company has been able to double their student recruitment numbers. The company appreciated the team’s creative and individual approach to the project as well as how they delivered all their requirements on time.
CEO, Marketing & Advertising Company
United Kingdom
5/5
“The Channon team were able to successfully bring some new perspectives to some campaigns and were able to manage quite a few campaigns requested in a short time frame. I will use it again.”
CEO, Web3 Mobile App
United States
5/5
“The Channon team were a pleasure to work with. They combine proven strategies with innovative insights to deliver across channels and platforms.”
Founder & CEO, Marketing & Advertising Company
Bulgaria
5/5
“A simply amazing team and service. Sam’s attention to detail is amazing. They are an excellent business and understand paid advertising so well. The team built an excellent paid advertising strategy and executed brilliantly. Highly recommended for any who is looking for the best in the sector! Pleasure working with you guys.”